Blog by Jeff Dunn-Rankin
I just got back from the Simply Youth Ministry Convention #symc, where I was reminded that youth workers are great storytellers. There were 2,500 people grabbing each other’s undivided attention with 2,500 different stories. We talked about heroes and villains, fire and snow, slapstick and tragedy – all within the metaphorical walls of our own churches. If there’s one thing we know how to do, it’s grab someone’s attention with a good tale …
… unless we’re talking to the Board of Elders or our senior pastors. Then we yammer and stumble, offering feeble arguments and weak data. And behind the scenes we grumble that no one listens to us.
How sadly ironic that we know the power of telling a story when it comes to teaching and motivating students, but we often set that powerful tool aside when we try to raise money, recruit volunteers or ask a board of deacons for permission to paint the walls.
People are trained since before they were toddlers to love stories. The people on your board of trustees, just like everyone else in the world, are predisposed to enjoy a good story.
I’ve been reading “Tell to Win” by Peter Guber, the CEO of Mandalay Entertainment. He was the brains behind movies as diverse as “Rain Man” and “Soul Surfer.” He says that somehow he knew that ticket-buyers wanted to see a hero, a challenge and a resolution or they wouldn’t buy a ticket. But it was 20 years into his career before he realized that the same elements would capture people’s hearts and imaginations when he was making a sales pitch.
He writes: “Stories are not lists, power points, pleas, instructions, manifestos, threats, statistics or raw fact. Non-stories may provide information, but stories have a unique power to move people’s hearts minds feet and wallets in the story tellers intended direction.”
If you want to remodel your youth room, tell a story. If you want more volunteers, tell a story. If you want people to celebrate your youth ministry, tell a story.
Which of the following scenarios is more likely to create an atmosphere that will attract volunteers?
If someone asks us how the youth ministry is going, we can say, “Not bad. We have about 20 kids coming on Sunday night. I wish we could get some more volunteers though.”
Or we can say, “This church has the greatest kids. Do you know Jack? He just started coming this year. He’s in sixth grade, and he’s the smallest guy in the group. But he’s ready to take over the world. He’s in the middle of every game, taking on the 12th graders. And he brings his Bible everywhere. He looks like he’s not paying attention during the lesson, and then during the discussion he says something brilliant that makes you say – man, I love doing youth ministry. You should come join us one night. You’d love it, and you’d be great at it.”
This story has two heroes – Jack is one, and the potential volunteer is the other.
People lean in when they hear a story. And if we tell it right, they want to participate somehow. Every youth pastor should have a story in her back pocket about how the church is blessing the youth and another story or two about how the church is blessed by its kids.
If we don’t appoint ourselves as the chief storyteller for our youth ministry, you can be sure that someone else will step into that role. And we might not like the stories they tell.
Jeff Dunn-Rankin
Vice President of Consulting
jeff@ymarchitects.com
Jeff has been director of Youth at ChristUnitedMethodistChurchin Venice, FLsince 1998, after more than a decade of volunteering, including Young Life & 1st Presbyterian Church, Nashville, TN.Previously, Jeff was managing editor of the Charlotte Sun, the country’s fastest growing newspaper in the 1990s, nearly doubling in circulation. Jeff is a graduate of Sewanee & has his MBA from Vanderbilt University.
In 2011, Jeff wrote two books, Before You Hire a Youth Pastor and The Indispensable Youth Pastor (Group Publishing), both co-authored with YMA President & Founder, Mark DeVries. Jeff lives inVenice,Florida, with his wife Mary Lou, & two children, Matthew and Katie.
Jeff Dunn-Rankin – Vice President of Consulting
Youth Ministry Architects / Children’s Ministry Architects
Building Sustainable Ministries……One Church at a Time
Phone/Fax (877) 462-5718 Twitter: @ymarchitects
Jeff@ymarchitects.com http://ymarchitects.com